Abstract

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THE IMPACT OF SOCIAL MEDIA IN THE REVOLUTION OF HEALTH BEHAVIORAL SCIENCE

Dr Lamia Abdul Mohsen Al Ibrahim


Online social media have a significant effect on health behavior. The pervasiveness of mass media and the exposure levels of broad segments of society suggest that mass media may be an essential information source to change health attitudes and behavior. Nonetheless, research evidence indicates that most mass media campaigns oriented toward changing health care habits face lots of barrier in implications. This paper reviews the literature to ensure the importance of social media on modifying health behavior on large population and the risks facing the implications.