Abstract

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INTELLECTUAL PROPERTY AWARENESS AMONG PUBLIC COMPARATIVE STUDY BETWEEN MALAYSIA AND UNITED KINGDOM

Siti Aisah Binti Sahlan, Nor Sa adah Binti Abd. Rahman, Salmiah Binti Mohd Amin


Intellectual property is regarded as a symbol of national wealth that can boost the development of the economy of the country. High production of intellectual property materials protected by intellectual property law will act as stimulants to the development of the economy of the country. However, the success of the intellectual property system of a country depends very much on the public’s level of awareness. The number of intellectual property materials produced in Malaysia is not encouraging although several measures have been taken by Malaysia Intellectual Property Corporation and enforcement body to increase the public intellectual property awareness. Therefore, this paper attempts to identify the level of public awareness of intellectual property rights and to compare the level of awareness between Malaysia and United Kingdom. Lastly, this paper attempts to investigate the appropriate measures taken by both countries to improve the level of public awareness of intellectual property rights. Various literatures related to awareness of intellectual property law were examined and discussed. The findings of this paper showed that there are differences between Malaysia and United Kingdom in terms of the level of intellectual property awareness among the public and measures taken by those countries. The final section discussed suggestions as well as recommendations on appropriate measures taken by both countries in order to cultivate intellectual property awareness among the public.