Research was aimed to construct poverty map based on the socioeconomic life conditions; to analyze factors of strength, weakness, opportunity, and threat in SWOT analysis; and to formulate poverty eradication strategy of traditional fisher households in the coastal area of Bantaya Subdistrict. Method of research was survey with descriptive quantitative approach. Sample was taken with cluster sampling technique resulting in the size of 100 fisher households. Result of research indicated that the poverty among traditional fisher households was caused by some reasons: low human resource; traditional fishing technology; huge burden of family dependences; lack of diversification to non-fishery activities; poor capitalization; susceptibility to the default loan; low income; low accessibility to marketing; low bargaining power; and lacking of saving and asset. Poverty eradication strategy was formulated through SWOT analysis, and this strategy was defensive, meaning that poverty eradication from fishers may be hardly accelerated if only emphasizing on previous program of poverty eradication strategy. Alternative strategies were needed to increase tactical advantages. This research recommended various priorities of strategic formulation, such as: increasing the capital access, developing the technology and scale of fishery business, developing the access to marketing, protecting the poor fisher household, supporting structures and infrastructures of fishery management, and developing the industry of household fishery