Abstract
M-Commerce is the latest initiative by the mobile
internet technology. The movement of new technology has
become a trend in the market. The brand leaders in the market
always try several initiatives to capture the market as well as new
customers and m-commerce is the new way to the industry to link
with their customers easily. The need of mobile commerce to
businessman is very vital. The role of new technology was moving
very prompt in the market. The role of technology helps the
industry to promote their products for each mobile internet user
customer with the help of mobile applications and software. MCommerce
has an option to the mobile internet users to purchase
or order their products anytime with the help of mobile web. This
paper explores the role of mobile commerce in the new era of
technology. The role of mobile technology has already changed
the nature of customer vastly and e-commerce also provides the
root to m-commerce in its success.