Abstract
Investors have different mindset when they decide
about investing in a particular avenue. Every individual wants
his saving to be invested in most secure and liquid way. However,
the decision varies for every individual depending upon their risk
aptitude. Investment behaviour is related to activities of
individual investors regarding searching, evaluating, acquiring,
reviewing the investment products and if necessary, disposing
such investment products. Investment behaviour reveals how the
individual investor allocates the surplus financial resources to
various instruments available. This paper analyzes the trading or
investing behaviour of professionals who are in the age bracket of
25 years to 35 years. These young investors generally take
trading decisions based on their self-perceived competence but
sometimes with the help of professional advisors too. Their
investment objective also differs from financial stability to
additional income and so on. This paper attempts to find out the
factors responsible for increased investing activities among young
professionals. The present has examined the trading behaviour of
young investors by using a structured questionnaire. A survey of
200 young investors in the age bracket of 25 years to 35 years
across Lucknow region was undertaken to collect primary data.
Based on the findings of the survey, the study examines the factor
affecting the investment behaviour in the stock market. On the
basis of age, income and gender it can be concluded that for
young investors’ investment is independent of age, income and
gender.