E-commerce is a paradigm shift influencing both markets and the customers. Information technology is playing a vital role in the future development of financial sector and the way of doing business in the emerging economy. The advancement of communication and information technology has brought a lot of changes in all spheres of daily life of human being. E-commerce has a lot of benefits which add value to customer’s satisfaction and their convenience in any place and enables the company to gain more competitive advantages over the other competitors. This study predicts some challenges in an emerging economy. The success of E-organization has been well reported in the news media in recent years.